The Design Thinking Process
Throughout the past week of our group working together to complete the Provinzial insurance challenge, I have to say on my part this experience enlightens my past knowledge on teamwork…
Presentation and Final Thoughts
Our final few days in collaborative groups went very well. We collectively decided not to post any final ideas from our ideation or prototyping phases to keep our solutions a…
Presenting a Case Study
The final presentation was a really interesting experience for all of us. We decided that every group member should present at least one part of our process. We decided to…
Working on a real Design Thinking Case
While starting on the business case presented by Provinzial we first had to tackle a couple problems – and to organize ourselves. After the Kick-Off we first met in the…
Testing Stage
In advance of day 4, the group had worked independently on their presentations and any final work related to the past stages. We worked primarily on the refining the testing…
Ideate Brainstorm Ideas
Ideate Stage
Today’s focus was on the Ideate phase and this phase brought about some good ideas / solutions for the group to present. In the ideate phase it was interesting how…
Ideate and Prototype
When approaching how exactly to Ideate, our group thought of doing the Crazy 4's exercise individually, and then Ideate together as a group. What we did, is we presented our…
Empathize and Define
Today was a very rewarding day for Group 2. Yesterday, we didn't do very much physical work and instead discussed the problem associated with our case study. We also developed…
Empathize and Define
Group 2 began day 2 by sharing multiple personas that had been developed by each team member before the meeting. We used the persona template with name & sketch, behaviors…
How specific is too specific?
While we were empathizing in our group, we came up with many different personas, that describe different typical customer representations. We started on our own by thinking about demographic facts,…