The Button Nobody Needed
Why the Amazon Dash Button Failed – A Design Thinking Perspective on Problem, Functionality, and Value Emma Bongartz The Promise: One Push to Reorder When Amazon introduced the Dash Button…
Why the Amazon Dash Button Failed – A Design Thinking Perspective on Problem, Functionality, and Value Emma Bongartz The Promise: One Push to Reorder When Amazon introduced the Dash Button…
The High Cost of Skipping Empathy: Why the Virtual Boy Was Dead on Arrival Have you ever wanted to play a video game through the periscope of a submarine? Nintendo…
Vorwerk is one of Germany’s most admired engineering companies. Their Thermomix, a 1400€ multifunctional kitchen machine, became something close to a cultural institution. So, when Vorwerk announced the Temial in…
By now, everyone has seen at least one video filmed with smart glasses. It could have been a funny prank, maybe it was an impressive sports stunt or perhaps something…
The Humane AI Pin was a standalone AI companion device released in 2024 by the startup Humane Inc., which was founded by former Apple employees Imran Chaudhri and Bethany Bongiorno.…
1 - Problem Context The video platform Vine, founded in 2012 and launched in 2013, introduced a new social media format where users could create, share, and consume six-second videos.…
Working together on a design thinking case and on one presentation with 24 people is a hard task and - as in every group work - of course not everyone…
One of the most enriching aspects of any international exchange is the opportunity to experience a new culture up close. Over the past week, working together with students from Georgia…
Wednesday evening was our last evening together because our American guests would leave on Thursday morning. So we wanted to get everyone gathered at one place again and get ready…
The final day began with final preparations and coordination within the team to ensure everything was ready for the presentation. We then held a full rehearsal of the presentation, followed…