Empathize and Define
Group 2 began day 2 by sharing multiple personas that had been developed by each team member before the meeting. We used the persona template with name & sketch, behaviors…
How specific is too specific?
While we were empathizing in our group, we came up with many different personas, that describe different typical customer representations. We started on our own by thinking about demographic facts,…
Define: Survey Results
We held the second collaborative meeting between the American and German students via Zoom. This meeting was arranged through our WhatsApp group upon finishing our meeting on Monday morning for…
Empathy: Creating our Survey
As part of the Empathy phase our group decided to send out a survey to better understand how young people interact with insurance. We opted to send the survey out…
Business Case Reveal ‘Provinzial’ & DT Process
The business case for Provinzial was presented along with background about the company and what they were hoping to accomplish through this project. The goal of the project was…. “To…