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Case Study Design Thinking

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Design Thinking @ Japan Patent Office

  • Post author:Gerrit Rainer Wichern
  • Post published:2025-04-24
  • Post category:How companies use design thinking
  • Post comments:0 Comments

Motivation In a world where creativity is at an all-time high, why do so many groundbreaking ideas fail to make a real-world impact? The truth is, the journey from invention…

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Read more about the article Presentation Day 5

Presentation Day 5

  • Post author:Lukas Georg Antonius Gerwens
  • Post published:2022-05-20
  • Post category:Journey of Group 1/Journey of Group 2/Journey of Group 3
  • Post comments:0 Comments

On Friday we meet up at 10:00 am to finalize all our work into the presentation. After everybody was happy with the order of the slides and every group had…

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Read more about the article Workshop Day 4 – Group 2

Workshop Day 4 – Group 2

  • Post author:Lukas Georg Antonius Gerwens
  • Post published:2022-05-19
  • Post category:Journey of Group 2/Timeline 2022
  • Post comments:0 Comments

On Thursday we meet at the Uni at 11:00 as the last night was an eventful one and everybody was glad to sleep in. We started the day in the…

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Read more about the article Workshop Day 2 – Group 2

Workshop Day 2 – Group 2

  • Post author:Lukas Georg Antonius Gerwens
  • Post published:2022-05-17
  • Post category:Journey of Group 2/Timeline 2022
  • Post comments:0 Comments

On Thursday, we started our meeting at 10am and continued with the define stage of the Design Thinking process. We looked at the 4 stars made on the previous day…

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Read more about the article Case Reveal – Dr. Oetker

Case Reveal – Dr. Oetker

  • Post author:Tobias Brocks
  • Post published:2022-05-16
  • Post category:Seminar Reports
  • Post comments:0 Comments

On First Day of the Design Thinking Challenge the Case that we had to work on the whole Week was revealed. It was a challenge from Dr. Oetker a big…

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Read more about the article Reflection of the international virtual reality group work

Reflection of the international virtual reality group work

  • Post author:Lukas Georg Antonius Gerwens
  • Post published:2022-05-06
  • Post category:Seminar Reports
  • Post comments:0 Comments

In the last week of April, the German and American students met in groups of five to seven people in a virtual environment in a spatial room using the VR…

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Read more about the article Design Thinking @Airbnb

Design Thinking @Airbnb

  • Post author:Lukas Georg Antonius Gerwens
  • Post published:2022-04-30
  • Post category:How Companies Use Design Thinking
  • Post comments:0 Comments

Innovate to eat Everybody has heard of the company that allows you to rent a room or an entire flat in a foreign city or even country. But not all…

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Read more about the article How to successfully reinvent a brand @ Oil of Olay

How to successfully reinvent a brand @ Oil of Olay

  • Post author:Christian Meyer
  • Post published:2021-04-09
  • Post category:How Companies Use Design Thinking
  • Post comments:0 Comments

Reinventing Oil of Olay In the 90s, "Oil of Olay" was the most famous skin care brand of Procter&Gamble (P&G). Despite its popularity, competition with similar products and the same…

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Read more about the article Keep the Change @ Bank of America

Keep the Change @ Bank of America

  • Post author:Sarah Augustin
  • Post published:2021-04-09
  • Post category:How Companies Use Design Thinking
  • Post comments:0 Comments

Project Launch How can we encourage new customers to open bank accounts? This was exactly the question the Bank of America asked itself in 2004. The question itself is not…

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Read more about the article Design Thinking @ Journalism

Design Thinking @ Journalism

  • Post author:dtsadmin
  • Post published:2021-04-09
  • Post category:How Companies Use Design Thinking
  • Post comments:0 Comments

As suggested by Jennifer Brandel from Hearken and with regard to Janosch Troehler, public-powered journalism is an innovative way of engaging with the audience by applying design thinking. Development of…

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