Programming the App
The American group created wireframes for the first prototype of our app on Wednesday evening (American time). On Thursday morning (German time), the German group refined the wireframes and changed…
Presentation of the elaborated cases
What is Design Thinking and what are the success stories of Design Thinking? In our first assignment (Assignment 0) we dealt with this question and each of us worked out…
How to successfully reinvent a brand @ Oil of Olay
Reinventing Oil of Olay In the 90s, "Oil of Olay" was the most famous skin care brand of Procter&Gamble (P&G). Despite its popularity, competition with similar products and the same…