Design Thinking @ Neustadt in Holstein
Neustadt in Holstein, a small German town on the Baltic Sea, was founded in 1244 and has been closely tied to maritime trade and shipbuilding ever since. Once an important…
Design Thinking @ Japan Patent Office
Motivation In a world where creativity is at an all-time high, why do so many groundbreaking ideas fail to make a real-world impact? The truth is, the journey from invention…
Presentation Day 5
On Friday we meet up at 10:00 am to finalize all our work into the presentation. After everybody was happy with the order of the slides and every group had…
Workshop Day 4 – Group 2
On Thursday we meet at the Uni at 11:00 as the last night was an eventful one and everybody was glad to sleep in. We started the day in the…
Workshop Day 2 – Group 2
On Thursday, we started our meeting at 10am and continued with the define stage of the Design Thinking process. We looked at the 4 stars made on the previous day…
Case Reveal – Dr. Oetker
On First Day of the Design Thinking Challenge the Case that we had to work on the whole Week was revealed. It was a challenge from Dr. Oetker a big…
Reflection of the international virtual reality group work
In the last week of April, the German and American students met in groups of five to seven people in a virtual environment in a spatial room using the VR…
Design Thinking @Airbnb
Innovate to eat Everybody has heard of the company that allows you to rent a room or an entire flat in a foreign city or even country. But not all…
How to successfully reinvent a brand @ Oil of Olay
Reinventing Oil of Olay In the 90s, "Oil of Olay" was the most famous skin care brand of Procter&Gamble (P&G). Despite its popularity, competition with similar products and the same…
Keep the Change @ Bank of America
Project Launch How can we encourage new customers to open bank accounts? This was exactly the question the Bank of America asked itself in 2004. The question itself is not…