Holding our presentations

Our first assignment was to choose a successful Design Thinking example, research about it and write a blog post about it (see section “How Companies Use Design Thinking). We then had two meetings in which each of us held a 20-minute presentation about his or her chosen case. One of the meetings took place in the Design Thinking Lab at the Leonardo Campus, so that we were finally able to meet in person for the first time. The second one took place online, so that one of our team mates who was still on his semester abroad could hold his presentation as well. We are really thankful, that our supervisors offered that opportunity.

The assignment was a very helpful task for jumping into the topic of Design Thinking. It was very interesting to see how companies use Design Thinking in completely different situations. We had examples about founding stories, new product developments in established companies, or even to re-organize company structures. Also we got a first glimpse at how solutions one would not directly think of can emerge with the help of this customer-centric approach.

Below you can find the links to our blogposts:

  • Adventure Series – Design Thinking @GE Healthcare
    Undertaking medical procedures is mostly never pleasant. Especially being awake throughout procedures often makes people anxious. However, these procedures are medically necessary and can most of the time not been avoided. With pediatric patients, these procedures can be particularly difficult. This is what an Industrial Engineer had to notice after developing and designing an MRI… Read more: Adventure Series – Design Thinking @GE Healthcare
  • Children’s toothbrushes – Design Thinking @Oral-B
    When you think of what children love to do, brushing their teeth will not initially come to mind and it can prove to be a struggle for parents who are trying to teach their children healthy living and hygiene habits to get their children to do it twice every day. Starting with oral hygiene early… Read more: Children’s toothbrushes – Design Thinking @Oral-B
  • Design Thinking @Airbnb
    Innovate to eat Everybody has heard of the company that allows you to rent a room or an entire flat in a foreign city or even country. But not all know that this multimillion-dollar company Airbnb had a humble and slow beginning. It all started when Brian Chesky and Joe Gebbia, two of the three… Read more: Design Thinking @Airbnb
  • Design Thinking @Netflix
    We probably all have a subscription to the most famous streaming provider Netflix. It transformed from a DVD delivering company to a streaming service and is now more and more producing its own movies and series. Netflix has over 209 million subscribers in over 190 countries and 15,000 titles across all international libraries. They’re one… Read more: Design Thinking @Netflix
  • Design Thinking in Deutsche Telekom HR
    About Deutsche Telekom The Deutsche Telekom AG is Europes largest telecommunicationcompany by revenue. The headquarter of the company is in Bonn. Deutsche Telekom was formed in 1995. The company operates several subsidiaries worldwide, including the mobile communications brand T-Mobile. Furthermore it uses Design Thinking since 2010. Design Thinking – in a nutshell (HR) Over the… Read more: Design Thinking in Deutsche Telekom HR
  • MIA – Design Thinking @ Fressnapf | MAXI ZOO
    The Fressnapf | Maxi Zoo Group is a German company that sells pet food and supplies. In over 1600 stores in eleven European countries, the company offers a wide range of products and services for pets. The company headquarters is located in Krefeld Linn, about 120km from Münster and employs about 1000 people, excluding logistics… Read more: MIA – Design Thinking @ Fressnapf | MAXI ZOO

Picture: Foto von Ivan Bertolazzi von Pexels

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