Presentation Day 5
On Friday we meet up at 10:00 am to finalize all our work into the presentation. After everybody was happy with the order of the slides and every group had…
Design Thinking @Airbnb
Innovate to eat Everybody has heard of the company that allows you to rent a room or an entire flat in a foreign city or even country. But not all…
Design Thinking in Deutsche Telekom HR
About Deutsche Telekom The Deutsche Telekom AG is Europes largest telecommunicationcompany by revenue. The headquarter of the company is in Bonn. Deutsche Telekom was formed in 1995. The company operates…
Final Presentation
On Friday May 21st, our group presented our presentation to Provinzial. Our presentation was presented by Enni, Chi Chi and Christian and they did a great job presenting. We decided…
How to successfully reinvent a brand @ Oil of Olay
Reinventing Oil of Olay In the 90s, "Oil of Olay" was the most famous skin care brand of Procter&Gamble (P&G). Despite its popularity, competition with similar products and the same…
Keep the Change @ Bank of America
Project Launch How can we encourage new customers to open bank accounts? This was exactly the question the Bank of America asked itself in 2004. The question itself is not…
Design Thinking @ Journalism
As suggested by Jennifer Brandel from Hearken and with regard to Janosch Troehler, public-powered journalism is an innovative way of engaging with the audience by applying design thinking. Development of…
Design Thinking @ IBM
Motivation When you look at the products we encounter in our everyday lives, you always think how fascinating it is that people can create such products. I immediately asked myself…
Design Thinking @ The Good Kitchen
The Good Kitchen, former Hospitable Food Service, is Holstebro’s organization that prepares and delivers subsidized meals to people who suffer from a reduced ability to function due to illness, age,…
Design Thinking @ Nike
How did Nikes become a fashion item? The design thinking process is a largely flexible and sometimes iterative process. Nike realized that when releasing their first Air Force One collection…