Case Reveal – Dr. Oetker
On First Day of the Design Thinking Challenge the Case that we had to work on the whole Week was revealed. It was a challenge from Dr. Oetker a big…
Reflection of the international virtual reality group work
In the last week of April, the German and American students met in groups of five to seven people in a virtual environment in a spatial room using the VR…
Design Thinking @Airbnb
Innovate to eat Everybody has heard of the company that allows you to rent a room or an entire flat in a foreign city or even country. But not all…
Design Thinking in Deutsche Telekom HR
About Deutsche Telekom The Deutsche Telekom AG is Europes largest telecommunicationcompany by revenue. The headquarter of the company is in Bonn. Deutsche Telekom was formed in 1995. The company operates…
MIA – Design Thinking @ Fressnapf | MAXI ZOO
The Fressnapf | Maxi Zoo Group is a German company that sells pet food and supplies. In over 1600 stores in eleven European countries, the company offers a wide range…
SAP Design Thinking Workshop 22.04.2022
On Friday, 22.04.2022 the Design Thinking Workshop with SAP took place. In the online meeting we 6 German and the 19 Americans participated as well as some teachers and SAP…
How to successfully reinvent a brand @ Oil of Olay
Reinventing Oil of Olay In the 90s, "Oil of Olay" was the most famous skin care brand of Procter&Gamble (P&G). Despite its popularity, competition with similar products and the same…
Keep the Change @ Bank of America
Project Launch How can we encourage new customers to open bank accounts? This was exactly the question the Bank of America asked itself in 2004. The question itself is not…
Design Thinking @ Journalism
As suggested by Jennifer Brandel from Hearken and with regard to Janosch Troehler, public-powered journalism is an innovative way of engaging with the audience by applying design thinking. Development of…
Design Thinking @ IBM
Motivation When you look at the products we encounter in our everyday lives, you always think how fascinating it is that people can create such products. I immediately asked myself…