Workshop Day 1 – Project Planning and Empathizing
We started the project with step 1 of Design Thinking: Empathize. We split into 3 different groups, 2 of which handle researching and the other group surveying. The research groups…
Persona meeting via Zoom – Group 2
After some initial difficulty in deciding the perfect time slot for our meeting, we finally managed to meet up via Zoom to share our Persona. It was our first time…
Design Thinking @ Grab Vietnam
Design Thinking @ Grab Vietnam: How Grab Bike dominates the Vietnamese ride-hailing market I. Context Grab started as a tech unicorn in 2012 in Malaysia, specializing in ride-hailing service. With…